MAKEHELM

We build bootstrapped
software businesses.

SaaS products, AI tools, info products, and digital assets. Built lean, launched fast, grown or sold.

GET IN TOUCH → See projects

01 — What We Do

Build fast. Ship lean. Grow or sell.

MakeHelm is a bootstrapped business studio. We create software products from scratch, get them to market quickly, and either grow them into sustainable businesses or sell them to the right buyer.

Every product starts the same way: a real problem, the simplest solution that works, and a bias for shipping over planning.

Build

Modern Rails stack, AI-native where it makes sense. From idea to live product in weeks, not months.

Grow

SEO, content, product-led growth. No paid ads, no vanity metrics. Revenue and retention.

Exit

Some products we keep. Others we sell when the timing is right. Clean code, clean handoffs.

02 — For Founders

Need an MVP built?

We build MVPs for founders who need to get to market fast. Same tools, same speed, same pragmatism we use on our own products — applied to yours.

01 Concept to deployed product in weeks
02 Rails, Tailwind, AI tooling where it fits
03 You own the code. No lock-in, no ongoing fees
04 Post-launch support to get you through the first weeks
START A PROJECT →

03 — Live Projects

RivalCheck

Track Your Competitors

RivalCheck regularly scans your competitors to track updates, new features, tech changes, and SEO.

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BarkLinks

Link-in-bio for doggy influencers

BarkLinks gives dog influencers a pet-focused link-in-bio for social media.

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InternalNewsletter

Internal newsletters your team will actually read

Collect updates from your team, build with professional templates, and export email-ready HTML - in minutes, not days.

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Spotchangers

Business has changed. Have you?

Training and workshops to help you solve business problems with tech and AI.

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ChurnHalt

Churn intelligence for Stripe

ChurnHalt analyses your Stripe history, finds the patterns behind cancelled subscriptions, and flags who you should focus on.

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RaceTrackDesign

Design and Grade Racetracks

Simple tool to design racetracks. Draw, evaluate, iterate before kicking off a full design.

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Exited

HustleSEO

Keyword Research for Makers

PlatePose

Your AI Food Stylist

Got something to build?

Whether you need an MVP, want to explore a partnership, or just want to talk shop — drop a line.

GET IN TOUCH →

contact@makehelm.com