A studio for bootstrapped software businesses — built, grown, and sold
MakeHelm Ltd is a bootstrapped studio. We take a real problem, ship the simplest thing that solves it, and put it in front of paying customers — in weeks, not quarters. No outside money, no committee, no roadmap theatre.
Some of what we build we keep and grow. Some we sell when the timing suits a better owner. Either way the discipline is the same: small surface area, honest revenue, clean code someone else could pick up tomorrow.
A modern Rails stack, AI-native where it genuinely earns its place. Idea to live product in weeks.
SEO, content and product-led growth. No paid ads, no vanity metrics — revenue and retention.
Some products we keep. Others we sell when the timing is right. Clean books, clean handover.
We take on a small number of client builds each year, for founders who need to be in market before the window closes. Same tools, same speed, same pragmatism we apply to our own products — pointed at yours.
You get a deployed product, the repository, and a founder who has shipped this exact way many times before. No agency layer, no account manager, no retainer you can't leave.
| Product | What it does | |
|---|---|---|
| RivalCheck | Scans your competitors on a schedule and reports updates, new features, tech changes and SEO movement. | Visit → |
| InternalNewsletter | Collect updates from the team, build with proper templates, export email-ready HTML in minutes. | Visit → |
| RaceTrackDesign | Draw, grade and iterate on racetrack layouts before committing to a full design. | Visit → |
Previously — sold
| HustleSEO | Keyword research for makers. | Exited |
| PlatePose | An AI food stylist for restaurant menus. | Exited |
An MVP, a partnership, a product you're thinking of selling, or just shop talk. The inbox is read by the person who does the work.
[email protected]