We build small software products, take them to market fast, and either grow them into steady businesses or sell them to a better owner. No outside money. No roadmap theatre.
Every product starts the same way: a real problem, the simplest solution that works, and a bias for shipping over planning.
Modern Rails stack, AI-native where it earns its place. Idea to live product in weeks.
SEO, content, product-led growth. No paid ads, no vanity metrics. Revenue and retention.
Some we keep. Others we sell when the timing is right. Clean code, clean handover.
A small number of client builds each year, for founders who need to be in market before the window closes. Same tools and same speed we use on our own products.
An MVP, a partnership, a product you're thinking of selling — or just shop talk.
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