whoami --verbose
Small products, shipped fast, put in front of paying customers. Some we keep and grow. Some we sell to a better owner. No outside money, no roadmap theatre.
makehelm status
Build
Modern Rails stack, AI-native where it earns its place. Idea to live product in weeks.
Grow
SEO, content, product-led growth. No paid ads, no vanity metrics. Revenue and retention.
Exit
Some we keep. Others we sell when the timing is right. Clean code, clean handover.
A small number of client builds each year, for founders who need to be in market before the window closes. Same tools, same speed we use on our own products.
| product | what it does | status |
|---|---|---|
| RivalCheck | Scans competitors on a schedule — updates, features, tech changes, SEO. | ● live |
| InternalNewsletter | Team updates in, email-ready HTML out. Minutes, not days. | ● live |
| RaceTrackDesign | Draw, grade and iterate racetrack layouts before a full design. | ● live |
| HustleSEO | Keyword research for makers. | ● exited |
| PlatePose | An AI food stylist for restaurant menus. | ● exited |
mail [email protected]
An MVP, a partnership, a product you're thinking of selling, or just shop talk. The inbox is read by the person who does the work.
[email protected]