Small products, shipped fast, put in front of paying customers. Some we keep and grow. Some we sell to a better owner.
Every product starts the same way: a real problem, the simplest solution that works, and a bias for shipping over planning.
Modern Rails stack, AI-native where it earns its place. Idea to live product in weeks.
SEO, content, product-led growth. No paid ads, no vanity metrics. Revenue and retention.
Some we keep. Others we sell when the timing's right. Clean code, clean handover.
A small number of client builds each year, for founders who need to be in market before the window closes. Same tools, same speed, same pragmatism we use on our own products.
You work directly with the person writing the code. No agency layer. No retainer you can't leave.
Start a project →Competitor tracking
Scans your competitors on a schedule and reports updates, new features, tech changes and SEO movement.
LiveInternal comms
Collect updates from the team, build with proper templates, export email-ready HTML in minutes.
LiveDesign tool
Draw, grade and iterate on racetrack layouts before committing to a full design.
Sold
Keyword research for makers, and an AI food stylist for menus. Both sold and handed over cleanly.
An MVP, a partnership, a product you're thinking of selling — or just shop talk. The inbox is read by the person who does the work.
[email protected]