Small products, shipped fast, put in front of paying customers. Some we keep and grow. Some we sell to a better owner. No outside money, no roadmap theatre.
01 — What we do
Every product starts the same way: a real problem, the simplest solution that works, and a bias for shipping over planning.
A modern Rails stack, AI-native where it genuinely earns its place. Idea to live product in weeks, not months.
SEO, content and product-led growth. No paid ads, no vanity metrics — revenue and retention.
Some products we keep. Others we sell when the timing is right. Clean code, clean handover.
02 — For founders
We take on a small number of client builds each year, for founders who need to be in market before the window closes. Same tools, same speed, same pragmatism we apply to our own products.
You work directly with the person writing the code. No account manager, no discovery phase billed by the week, no retainer you can't leave.
That's the whole pitch — and it's why we only take a few of these a year.
03 — The work
Our own products, funded by their own revenue.
Competitor tracking
Scans your competitors on a schedule and reports updates, new features, tech changes and SEO movement.
Internal comms
Collect updates from your team, build with proper templates, export email-ready HTML in minutes.
Design tool
Draw, grade and iterate on racetrack layouts before committing to a full design.
Sold to new owners
Keyword research for makers, and an AI food stylist for restaurant menus. Both sold and handed over cleanly.
An MVP, a partnership, a product you're thinking of selling — or just shop talk. The inbox is read by the person who does the work.
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