MakeHelm Ltd.

A bootstrapped software studio

We build small products, take them to market fast, and either grow them or sell them. Every one starts the same way: a real problem, the simplest solution that works, and a bias for shipping over planning.

No outside money, no committee, no roadmap theatre. Small surface area, honest revenue, and clean code someone else could pick up tomorrow.

Current products

• RivalCheck Watches your competitors on a schedule — updates, new features, tech changes and SEO movement.
• InternalNewsletter Internal newsletters a team will actually read. Updates in, email-ready HTML out.
• RaceTrackDesign Draw, grade and iterate racetrack layouts before committing to a full design.

Previously

• HustleSEO Keyword research for makers. Acquired
• PlatePose An AI food stylist for restaurant menus. Acquired

We also build MVPs for a small number of founders each year — the same tools and the same speed we use on our own products, pointed at yours. Concept to deployed product in weeks. You own the code outright, and you work directly with the person writing it.

For enquiries, partnerships, or a product you're thinking of selling:

[email protected]

MakeHelm Ltd. · Established 2026
Registered in England & Wales · Company No. 17433308

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