We build small software businesses — then we sail them.

Some we keep and grow. Some we hand over to a better captain. No investors on board, no charts we didn't draw ourselves.

How we sail

Build it. Catch the wind. Keep it or sell it.

Every product starts the same way: a real problem, the smallest boat that floats, and a strong bias for leaving the harbour.

Build

A modern Rails stack, AI-native where it genuinely earns its keep. Idea to floating product in weeks, not months.

Grow

SEO, content and product-led growth. No paid ads and no vanity metrics — just revenue and people who stay.

Exit

Some boats we keep. Others we sell when the timing suits a better owner. Clean code, clean books, clean handover.

For founders

Want a boat of your own?

We build MVPs for a small number of founders each year — the same tools and the same speed we use on our own products, pointed at yours. You work directly with the person writing the code. No agency layer, no retainer you can't walk away from.

  • Concept to deployed product in weeks
  • Rails, Tailwind, and AI tooling where it fits
  • You own the code. No lock-in, no ongoing fees
  • Support through the first weeks at sea
Start a project →
The fleet

What's out on the water

Our own products, funded by their own revenue.

← All designs